It was clear going into Sunday afternoon’s game that the NCAA Women’s Final was going to set a viewership record for the sport (the old record having been set 39 whole hours before, all the way back on Friday night’s semifinal, which broke the record set during the previous Monday’s Regional Final), but the ultimate number was still shocking. The average viewership of 18.87 million nearly
Untapped Markets
Untapped Markets
Untapped Markets
It was clear going into Sunday afternoon’s game that the NCAA Women’s Final was going to set a viewership record for the sport (the old record having been set 39 whole hours before, all the way back on Friday night’s semifinal, which broke the record set during the previous Monday’s Regional Final), but the ultimate number was still shocking. The average viewership of 18.87 million nearly